Marketing Campaigns – Point 101

January 25, 2010

BJ Bounds

Did you know that you can create vibrant and effective marketing documents directly through Point?  You Can!  Point gives you the option to design, build, and print any marketing document through Point, with the capability to merge the documents with your current Point contacts!  Market to potential buyers, past clients–whoever you want to—all from Point.

It’s all about creating custom forms.  It is really easy and you can make it as fun as you want to.  Modify colorful Word templates or design a simple welcome letter—it’s up to you.

  • The first step in creating a new custom form is to set up a Custom Form Template. In the Navigation Panel on the left of the Point screen, click the Templates tab. Select the Custom Forms/Letters/Email checkbox and then click the New button. The New Custom Form window appears. Enter a name for the form you want to create, and click OK.
  • Microsoft Word® opens, showing a blank document, along with the Point Custom Form window.
  • In Microsoft Word, you can create your form, and select Point fields from the Select Point Field dropdown list to insert Point merged fields into your document. Once you select a field, click the Insert button to put it into your document.
  • If the field you need is not in the dropdown list, select Other Point Fields Not Listed Above and click Insert.  The Insert Point Field window will appear.  Enter the Field ID and click Insert.
  • When you are finished creating your document, click Save, then click Close.

If you already have templates or documents in MS Word that you’d like to use, we’ve got you covered, too!  You can easily import those documents into Point to use with your contacts.

  • In Point’s left navigation panel, click the Templates tab. Select the Custom Forms/Letters/Email checkbox, and then click the Import button at the top of the workspace. If the Word document contains Mail Merge fields, the following message appears stating that those fields are no longer available after import. Click Yes.
  • The Select Word File(s) to Import box will appear. Highlight the Word file or files you want to import and click Open.
  • The document you selected is added to Point.

And you’re done!  If you want to see screen shots, you can follow the link here to see instructions for Custom Forms and other tips you can use!


Set Yourself Up For Success

January 6, 2010

Jody Collup

It’s hard to believe that it’s 2010! A new year and a new decade! Most of you are probably most concerned right now with compliance and the new GFE. Our Customer Support Lines are reaching record highs right now and we’re selling out of GFE 2010 classes faster than we can schedule them. If you’re not one to wait on the phone or take a class there’s also GFE info on our support web site.

Once you’ve got the GFE issue settled down, it’s imperative that you have a plan to market yourself.  The number of loans you will close in two or three months from now is dependent upon the marketing you do today.   Be sure to take the time to think about what tactics will ensure that you have an adequate loan pipeline as well as a consistent flow of referrals through out 2010.

Here are some things to consider:

Use the power of the internet – more and more business is conducted due to information that’s found on the net. Do you have a website? Having one allows you to be open for business 24-7. If you have one, is your site info up-to-date? If you don’t have one, check out WebCaster as an  affordable option.

Social Media has totally taken off, but you don’t have to be an expert to use it – and it’s free!  Set-up a Twitter and/or a Facebook account.  Twitter is searched almost as much as google now.  Can you afford not to have messages about your business where your audience is searching?

How are your referral relationships going? Maybe it’s time to add some new contacts to your mix – additional realtors, appraisers, title agents, landscapers or remodeling contractors…the potential referral list goes on and on.

And last but not least, make sure you stay in contact with your current customer list – you never know when one of them might need your services again or know someone who does!  We’ll have a blog post soon about how to use Point to send out email marketing to help you out with this.


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